What We Offer

Services Built for Real Growth

Every channel, every strategy — precision-engineered for measurable, compounding ROI. No vanity metrics. No fluff. Just results.

500+Campaigns Launched

3.8xAverage ROAS

98%Client Retention

₹12Cr+Revenue Generated

Organic Growth 01

Search Engine Optimisation (SEO)

We engineer sustainable, compounding organic growth — the kind that cuts your cost-per-acquisition every quarter while competitors bleed ad spend. Our SEO is holistic: technical foundations, authoritative content, powerful links, and conversion architecture working in concert.

⚙️

Technical SEO

Your rankings are only as strong as your technical foundation. We perform deep crawl-based audits and fix every issue silently costing you visibility.

200-point technical crawl audit (Screaming Frog + log-file analysis)
Core Web Vitals — LCP, INP, CLS — real-user CrUX data & waterfall fixes
Site architecture, URL taxonomy & internal link equity sculpting
Schema markup — Article, Product, FAQ, LocalBusiness, BreadcrumbList
Canonicalisation, hreflang & duplicate content elimination
JavaScript SEO — Googlebot rendering analysis & pre-rendering strategy
Pagination, faceted navigation & parameter handling
XML sitemaps, robots.txt & crawl budget optimisation
HTTPS, HSTS & security header configuration
Mobile-first auditing across all device classes

📄

On-Page Optimisation

Every page should do one job brilliantly. We align search intent, content depth, and engagement signals to earn and hold top positions.

Keyword-to-page mapping with search intent classification
TF-IDF & semantic NLP analysis to identify entity gaps vs. competitors
CTR-optimised title tags & meta descriptions (tested formulas)
Header hierarchy (H1–H6), keyword placement & featured snippet targeting
E-E-A-T content signals — author schema, expertise blocks, citations
Image SEO — alt text, WebP/AVIF conversion, lazy loading
Internal linking audit — anchor diversity, orphan resolution
Dwell time & UX signals — intro hooks, multimedia, table of contents
People Also Ask (PAA) domination strategy
Long-tail keyword targeting for high purchase-intent queries

🔗

Link Building & Authority

Links remain the #1 ranking factor. We build high-DR, topically relevant backlinks through white-hat methods that survive every algorithm update.

Competitor backlink gap analysis (Ahrefs / Majestic)
Digital PR & linkable asset creation — data studies, infographics, tools
Guest posting & editorial outreach — vetted DR40–DR80+ placements
HARO & expert sourcing for Forbes, Entrepreneur & niche publications
Broken link building — competitor dead-link prospecting
Skyscraper technique — outranking top-linked content
Unlinked brand mention recovery
Resource page & curated link outreach campaigns
Link velocity management — natural acquisition pacing
Toxic link auditing & Google disavow file management

📍

Local SEO & Google Business

Dominate the local pack and "near me" searches that drive high-intent walk-ins, phone calls and direct bookings.

Google Business Profile optimisation — categories, Q&A, posts, photos
Local citation building — NAP consistency across 80+ directories
Review generation workflows & reputation management
Local landing pages with hyper-local content signals
LocalBusiness, GeoCoordinates & OpeningHours schema
Google Maps ranking — proximity, prominence & relevance engineering
Local link building — chambers, local news, sponsorships
Multi-location SEO framework for franchise & multi-city brands
Competitor 3-pack analysis & local rank tracking
Local content marketing — area-specific blogs & community content

🗂️

Topic Clusters & Content SEO

Authority is built on interconnected content ecosystems. We map and execute full topic clusters that signal deep expertise to Google.

Pillar page + topic cluster architecture (hub-and-spoke model)
500–5,000 keyword gap analysis mapped to funnel stage
Content decay audits — reviving underperforming pages
Search intent alignment — right format for every query type
Competitive content gap analysis by topic and subtopic
Detailed content briefs with SERP data, headings & word counts
E-E-A-T content development — expert-authored with credibility signals
Original research & data studies for PR and backlink acquisition
Topical authority mapping — systematic entity & subtopic coverage
Content repurposing — blog → video, infographic, email, social

📊

SEO Analytics & Reporting

Every decision driven by data. We instrument everything so you see exactly what's working and how it translates to revenue.

GA4 configuration — event tracking, conversion goals, custom dimensions
Google Search Console deep analysis — CTR opportunity mining
Custom Looker Studio dashboards — real-time SEO KPI reporting
Daily rank tracking — local, national, desktop & mobile
Organic traffic revenue attribution — first-touch, last-touch & DDA
Core Web Vitals monitoring with post-deploy degradation alerts
Weekly gained/lost backlink alerts & DR trend tracking
Algorithm update impact analysis & recovery roadmaps
Monthly executive presentations with wins, data & 90-day priorities
ROI reporting — tying organic sessions to pipeline & closed revenue

Our SEO Engagement Framework

Discovery & Audit — Week 1–2

200-point technical audit, backlink analysis, competitor research, keyword universe mapping & benchmark reporting.

Strategy & Roadmap — Week 3

90-day SEO roadmap with prioritised quick wins and long-term authority plays. KPI targets agreed.

Technical & On-Page — Month 1–2

Developer handoff of technical fixes, on-page optimisation of top-priority pages, structured data implementation.

Content & Links — Month 2–4

Topic cluster content rollout, link building campaigns, local citation building and digital PR outreach.

Scale & Compound — Month 4+

Monthly content production, link velocity scaling, quarterly audits, continuous data-driven iteration.

Get Your Free SEO Audit → Includes technical report, keyword gap & competitor analysis — delivered in 5 business days.

High ROI 02

PPC Advertising — Google & Bing

Pay-per-click advertising that captures buyers at peak intent. We architect campaigns that maximise quality score, minimise wasted spend, and continuously optimise toward one goal — profitable revenue, not just clicks.

🔍

Google Search Campaigns

3-tiered match type strategy with audience signal layering
RSA headline & description testing matrix (15 headlines × 4 descriptions)
Quality Score optimisation — ad relevance, expected CTR, landing page
Negative keyword mining from weekly search query reports
Ad assets — sitelinks, callouts, structured snippets, call, image, promotion
Dynamic Search Ads (DSA) for long-tail query coverage
Competitor conquesting & brand bidding strategy
Dayparting & device bid modifiers based on performance data
Geo-targeting with performance-based location bid adjustments
Audience layering — in-market, affinity & customer match on search

🛒

Google Shopping & Performance Max

Google Merchant Center setup & product feed optimisation
Standard Shopping priority campaign architecture for query segmentation
Performance Max — asset groups, audience signals & listing group structure
Supplemental feeds, custom labels & automated feed rules
Google price competitiveness benchmarking & analysis
Margin-aware ROAS targets per product category
Local Inventory Ads for retail brands driving in-store visits
Dynamic remarketing — product-specific ads to previous visitors

📺

Display, YouTube & Demand Gen

GDN managed placements with aggressive exclusion lists
Responsive Display Ads — multi-asset creative testing
Custom intent, in-market & detailed demographic audience targeting
YouTube TrueView & non-skippable — awareness & consideration campaigns
Video Action Campaigns — direct response with clickable CTAs
Demand Gen Campaigns — social-style format across YouTube, Discover & Gmail
View-through conversion attribution for display-assisted results

⚡

Bid Strategy & Budget Management

Smart Bidding — Target CPA, Target ROAS, Maximise Conversions
Conservative tROAS / tCPA ramp-up & learning period management
Daily budget pacing to prevent over- and under-spend
Portfolio bid strategies for cross-campaign target management
Auction Insights — competitor impression share & overlap rate tracking
Google Ads seasonality adjustments for sale periods & demand peaks
Shared budgets for competitive auction environments

🎯

Landing Page & CRO

Message match auditing — ad headline ↔ landing page alignment
Dedicated PPC landing pages with single CTAs and no nav distractions
A/B & multivariate testing on headline, hero, CTA & form
Form optimisation — field reduction, progressive profiling, multi-step
Sub-2s mobile load time enforcement — non-negotiable for Quality Score
Heatmap & session recording analysis (Hotjar / Microsoft Clarity)
Trust signals — social proof, guarantees, reviews, security badge placement

📈

PPC Tracking & Reporting

Conversion action setup — primary & secondary in Google Ads + GA4
Enhanced Conversions for first-party data matching
Google Tag Manager auditing — tag firing, datalayer & container hygiene
Call tracking integration — CallRail / offline conversion import
CRM integration — HubSpot / Salesforce offline conversion upload
Custom Looker Studio dashboards — ROAS, CPA, impression share trends
Monthly spend reviews — efficiency analysis & channel reallocation

Audit My PPC Account → Most accounts waste 30–40% of budget. We'll find yours in 48 hours.

Data-Driven 03

SEM Strategy & Full-Funnel Search

SEM is more than buying keywords — it's architecting a full-funnel paid search ecosystem. We connect awareness to consideration to conversion with remarketing, attribution, and experimentation at every stage.

🗺️

Keyword Strategy & Mapping

Keyword universe build — seed → related → competitor → long-tail expansion
Funnel stage classification — awareness / consideration / decision
Keyword cannibalisation audit across campaigns
12-month search volume seasonality modelling for budget planning
Opportunity scoring — volume × intent × competition × CPC
SKAG vs. STAG ad group structure — data decides, not dogma

🧪

A/B Testing & Experimentation

Google Ads Experiments — statistically valid campaign draft tests
RSA copy rotation testing at 95% confidence threshold
Bidding strategy experiments — manual vs. smart bidding comparison
Landing page split tests with matched traffic allocation
Performance Max audience signal variant testing
Seasonal creative & offer testing ahead of peak periods

🔄

Remarketing & RLSA

RLSA — bid modifiers for site visitors, cart abandoners & converters
Customer Match — CRM list uploads for suppression or bid boost
Dynamic remarketing display — product-specific ads by site behaviour
Audience exclusion management — converters, existing customers
Cross-channel remarketing — Search, Display, YouTube & Gmail
Frequency capping to prevent ad fatigue

🧩

Attribution & Measurement

Data-Driven Attribution (DDA) for accurate credit distribution
Cross-channel attribution — last-click vs. linear vs. time-decay vs. DDA
Offline conversion import — CRM close data back into Google Ads
GA4 + Google Ads bidirectional data flow for audience & conversion sharing
Revenue-level reporting — connecting ad spend to closed deals
View-through attribution windows by campaign type

🤖

Automation & Scripts

Google Ads Scripts — budget alerts, bid rules & anomaly detection
Automated rules — time-based bid & budget adjustments
Feed-based automation for large product catalogues
Slack/email alerts for spend spikes & conversion anomalies
Automated negative keyword harvesting from weekly SQR

🌐

Microsoft / Bing Ads

Google Ads import with Bing-specific match type optimisations
Bing Audience Network — LinkedIn profile targeting layer
Microsoft Merchant Center setup & feed management
Data-driven Google vs. Microsoft budget split by CPA/ROAS parity
Bing-specific demographic skew for relevant verticals

Build My SEM Strategy → Includes full keyword universe, funnel map & attribution blueprint.

Social ROI 04

Meta Ads — Facebook & Instagram

3.2 billion people use Meta's platforms every day. We reach the right slice of them with the right message at the right moment — using audience intelligence, creative science, and funnel engineering to turn scrollers into customers.

🎯

Audience Strategy

Detailed interest targeting — layered stacking & exclusion logic
Lookalike Audiences (1%–10%) built from purchasers & high-LTV segments
Custom Audiences — website visitors, video viewers, lead form openers
Customer Match upload — CRM email/phone for suppression & upsell
Advantage+ Audience — Meta AI targeting with manual audience signals
Life event & behaviour targeting — newlyweds, new parents, movers
Audience overlap analysis — preventing ad set cannibalisation
Exclusion architecture — purchasers, existing leads, irrelevant demographics

🎨

Creative Strategy & Testing

Creative brief development — hook, body, CTA & format by funnel stage
Static image ads — high-contrast designs tested across 1:1, 4:5, 9:16
Video ad production guidance — hook-first scripts & platform-native style
Carousel ads — multi-card storytelling & product showcase
Reels & Stories — native-feel vertical video with text overlays
UGC-style creative — authentic, organic-looking ads that outperform polished
DCO (Dynamic Creative Optimisation) — automated combination testing at scale
Creative fatigue monitoring — frequency-triggered rotation to maintain results
Hook rate, hold rate, CTR & CVR analysis to scale winning creatives

💰

Campaign Structure & Funnel

Full-funnel architecture — TOF awareness, MOF consideration, BOF conversion
Advantage+ Shopping Campaigns — Meta AI for catalogue ecommerce
Lead Generation — Instant Forms with pre-filled fields for low-friction leads
Conversion campaigns — purchase, add-to-cart, initiate checkout optimisation
Catalogue Sales Campaigns — product catalogue dynamic ads
Campaign Budget Optimisation (CBO) for Meta-managed ad set distribution
Native A/B campaign experiments for statistically valid split tests

🔁

Retargeting & Retention

Website retargeting — visitor, product viewer & cart abandoner sequences
Video retargeting — ads to users who watched 25%, 50%, 75%, 95% of videos
Lead nurture retargeting — reaching form openers who didn't submit
Post-purchase cross-sell & upsell sequences
Win-back campaigns for lapsed customers with incentive offers
Retargeting window management — 7, 14, 30, 60, 180-day by funnel stage

📡

Pixel, CAPI & Tracking

Meta Pixel implementation — standard + custom events via GTM
Conversions API (CAPI) — server-side events to recover iOS 14.5+ signal loss
Event Match Quality (EMQ) optimisation with hashed PII signals
Aggregated Event Measurement (AEM) — 8 web events configured & prioritised
UTM parameter strategy for cross-platform attribution in GA4
Offline conversion upload — CRM data attribution back to Meta campaigns

📊

Meta Ads Reporting

Custom reporting — ROAS, CPL, CAC, frequency, hook rate, hold rate
Attribution window analysis — 1-day click, 7-day click, 1-day view
Breakdown analysis — age, gender, placement, device, region
Monthly ad account health audits — pixel, audiences & campaign logic
Blended ROAS — Meta-attributed + GA4-attributed revenue combined
Meta Ad Library competitor intelligence — messaging & offer research

Audit My Meta Ads → Free creative analysis, audience health check & pixel audit included.

Authority Building 05

Content Marketing

Content is the engine of organic growth. We produce strategically engineered content — blogs, landing pages, case studies, email sequences — that educates your audience, earns Google's trust, and converts readers into revenue.

🗓️

Content Strategy & Planning

Audience persona development — pain points & information needs by segment
Content audit — inventory, performance classification & gap identification
90-day rolling editorial calendar mapped to keyword targets
Topic cluster architecture — pillar + cluster for topical authority
Content format planning — right format for every query type
Competitor content benchmarking — depth, format & link profile analysis

✍️

SEO Content Production

Long-form SEO articles — 1,500–5,000+ word in-depth guides built to rank
Product & category page copy — commercial intent pages that rank & convert
Comparison & "Best Of" content — decision-stage buyer targeting
FAQ & question-targeting — PAA and featured snippet capture formats
Glossary & definition pages for entity-rich topical authority
Original research & data studies — linkable PR assets

🖥️

Landing Page Copywriting

Above-the-fold hook writing — headline, subheadline & hero CTA (PAS, AIDA, BAB)
Benefit-led body copy — features → benefits → proof structure
Social proof integration — testimonials, case studies, client logos
Objection handling — FAQ, risk reversal & guarantee copy
CTA optimisation — button copy, placement & colour testing
Long-form sales pages for high-ticket offers

📧

Email Marketing & Nurture

Welcome sequence — 5–7 email onboarding series for new subscribers
Lead nurture workflows — behaviour-triggered email sequences
Sales email sequences — objection-handling for MQL-to-SQL conversion
Newsletter strategy — value-first weekly sends that build loyalty
Re-engagement campaigns — win back inactive subscribers
Segmentation strategy — tagging logic for hyper-personalised sends

♻️

Content Repurposing

Blog → social snippets — LinkedIn posts, tweets & reels scripts
Blog → video scripts — repurposing top articles for YouTube
Blog → email newsletter — digest format adaptation
Blog → infographic — visual content for Pinterest & link bait
Content syndication — Medium, LinkedIn Articles & niche publications
Podcast pitch strategy — positioning experts as industry guests

📏

Content Analytics

Content performance dashboard — sessions, engagement & CVR per article
Daily keyword rank tracking for all content pieces
Content ROI reporting — attributing pipeline to specific content
Content decay detection & refresh/consolidation planning
Heatmap & scroll depth analysis for engagement insights
Monthly content retrospectives — ranked, linked, converted, next steps

Build My Content Engine → Free content audit & 90-day content roadmap with every engagement.

Engagement 06

Social Media Management

Consistent, strategic social media that builds brand equity, drives community, and converts followers into customers. We handle strategy, creative, copy, scheduling, and community management — so your brand shows up professionally every single day.

📋

Platform Strategy

Platform audit — profile health, bio, link-in-bio & content performance
Data-backed platform selection — where your audience actually is
Brand voice & tone guide — documented social personality & guardrails
Competitor benchmarking — posting frequency, mix & engagement rates
Content pillar framework — 4–6 recurring themes by brand & audience
Algorithm playbook — platform-specific organic reach tactics

🖼️

Content Creation & Design

Monthly content calendar — 15–30 posts briefed, designed & copy-written
Graphic design — on-brand statics, carousels, story templates & highlights
Reel & Short video scripts — hook, body & CTA for short-form video
Carousel copywriting — educational multi-slide content that drives saves
Caption copywriting — platform-optimised with CTAs & hashtag strategy
Brand template library — Canva / Figma system for scalable design

📅

Scheduling & Publishing

Optimal posting times — analytics-driven for maximum reach
Multi-platform scheduling — Buffer / Hootsuite / Later workflow
Client review & approval process before publishing
Cross-platform adaptation — native reformatting per platform culture
Evergreen content recycling for continued organic reach
Real-time trend capitalisation — reactive content for trending moments

💬

Community Management

Comment moderation — daily responses within 4-hour business hours SLA
DM management — inbound enquiries with templated & personalised replies
Proactive engagement — commenting in relevant hashtag communities
Crisis management protocol — playbook for negative press or misinformation
Influencer relationship building — micro-influencers in your niche
UGC strategy — encouraging, collecting & resharing customer content

🌟

LinkedIn Marketing

Company page optimisation — about, specialities & employee advocacy setup
Founder / executive thought leadership content strategy
LinkedIn Article strategy — long-form publishing for authority & reach
B2B lead generation content — case studies, problem-agitate-solve posts
LinkedIn Newsletter setup & content management
Employee advocacy programme — activating team networks for amplification

📊

Social Analytics

Monthly performance reports — reach, impressions, engagement & follower growth
Content performance analysis — best/worst posts with qualitative insights
Audience growth tracking — acquisition trends & demographic breakdowns
Competitor benchmarking — your growth vs. top 3 competitors monthly
Social → website attribution — UTM tracking of social conversions in GA4
Brand mention & sentiment monitoring

Grow My Social Presence → Free profile audit & 30-day content calendar sample included.

Our Edge

Why Brands Choose The Search Surgeons

We don't run campaigns. We engineer growth systems built around your business goals.

🏆

Certified Specialists

Google Premier Partner & Meta Business Partner. Every channel managed by a certified expert — not a generalist account manager.

📊

Revenue-First Reporting

We report on pipeline and revenue — not vanity metrics. Every KPI tied to a commercial outcome you can take to your CFO.

🔬

Always Testing

Continuous A/B experimentation at every layer — ads, copy, landing pages, audiences. Stagnation is not in our vocabulary.

🤝

Dedicated Account Manager

A senior strategist as your single point of contact — someone who knows your business inside out and is reachable when you need them.

🛡️

No Long-Term Lock-In

Month-to-month flexibility. We earn your business every single month with results — not contractual obligation.

⚡

Fast Execution

Campaigns live in 7 days. Audits delivered in 48 hours. Startup speed, enterprise-grade rigour.

Our Stack

Technology We Use

Best-in-class tools for best-in-class results.

Google Analytics 4 Google Search Console Ahrefs SEMrush Screaming Frog Majestic Google Ads Meta Ads Manager Google Tag Manager Looker Studio Hotjar CallRail HubSpot Klaviyo Sprout Social Canva Pro Microsoft Clarity SpyFu